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Case Study

PFAC Meeting

PFAC's annual conference runs on a website designed to start over every year.

The Professional Fiduciary Association of California represents the state's licensed professional fiduciaries, the people who manage the estates, finances, and care of Californians who can no longer do it themselves. Aero built PFACmeeting.org as the dedicated home of the association's annual educational conference and returns each cycle to refresh, update, and support it as the event takes new shape.

  • Type

    Type
    Membership & Associations
  • Platform & Integration

    Platform & Integrations
    Wordpress
    AWS
  • Partnership Since

    Partnership Since
    2020
  • Live At

PFAC Meeting - Home
PFAC Meeting

New venue, new program, new sponsors, every year.

A conference website lives on a different rhythm from an association's main site. Every year the venue moves, the program is rebuilt from a fresh call for presentations, and a new roster of sponsors and exhibitors signs on, so most of the content carries a twelve-month shelf life. PFAC needed a site its staff could rework annually without a redesign, one that could scale with sponsor participation and hand registration off cleanly to the association's existing member system.

One site carries the conference from announcement to closing dinner.

The site is assembled from modular, reusable components, so PFAC's team can swap each edition's dates, venue, program, and sponsor roster without touching the underlying structure, with Aero handling updates and support around the annual cycle. In practice, the platform:

Opens registration

Sends attendees straight into the association's registration system, keeping sign-up in one authoritative place.

Publishes the program

Presents each year's session catalog and continuing-education details, from the call for presentations through the final schedule.

Showcases sponsors and exhibitors

Gives sponsors and exhibitors dedicated pages, application paths, and an interactive floor plan of the exhibit hall.

Orients attendees

Covers the venue, partner hotels, and know-before-you-go logistics so newcomers and veterans arrive prepared.

Sets the tone

Uses video, testimonials, and social-event previews to show what the conference feels like before anyone commits.

Friday Dinner
Home 2
Home
Register
Drawing Items
Sponsors
Register 2
Friday Dinner
Home 2
Home
Register
Drawing Items
Sponsors
Register 2

Ready for the next conference, and the one after.

Each edition of the conference asks something new of the site: a different city, a bigger exhibit hall, a program that isn't final until it is. The platform was designed for exactly that churn, and Aero stays on through every cycle to keep the site secure, current, and shaped around what the event is becoming. By the time PFAC starts planning the next conference, the website is already ready for it.