OTA - Organic Trade Association
OTA’s site connects organic advocacy, member engagement, and Salesforce-backed operations.
The Organic Trade Association is the membership-based business association for the U.S. organic sector, serving growers, processors, certifiers, retailers, brands, distributors, and others across the organic supply chain. Aero redesigned and rebuilt ota.com as a clearer, more connected platform for publishing, membership, policy work, resource access, and staff workflows tied closely to Salesforce.
Too many systems, not enough connection.
OTA’s previous site had fallen behind the role it needed to play. Content was harder to manage, navigation was less clear than the organization’s work required, and member engagement depended on systems that did not work cleanly together. For a trade association serving a fast-moving organic sector, the website needed to do more than present information. It needed to help staff publish, organize, and keep member records aligned with Salesforce, OTA’s primary marketing and sales system.
The site supports OTA’s daily work across membership, advocacy, and organic industry resources.
The platform gives OTA a structured Drupal site that staff can run with Aero’s ongoing support, while Salesforce integration helps reduce duplicate updates between the website and OTA’s core member database. In practice, that means:
Publish industry updates and resources
Policy updates, news, reports, campaigns, and industry resources in a clearer structure for members, policymakers, media, and the public.
Connect businesses to participation pathways
Organic businesses with membership information, councils, task forces, forums, and the pathways they use to participate in OTA’s work.
Collect membership inquiries and details
Membership inquiries and organization details through website forms that support OTA’s follow-up process and reduce disconnected data entry.
Organize resources by audience need
Public resources around advocacy, market analysis, international trade, education, toolkits, and Organic 101 content so different audiences can find the material that fits their need.
Align website activity with Salesforce
Member-facing website activity connects with Salesforce so staff are not maintaining the same relationship data in two separate places.
A newer platform for a long-running partnership.
Aero’s work with OTA reaches back to 2010, but the current site was not treated as a historical refresh. It was rebuilt for the operational reality of a modern trade association: a public voice for organic, a resource library, a membership pathway, and a staff-run system connected to the database OTA already depends on. After 16 years, the partnership is still focused on the same practical question: what does OTA’s team need the site to do next?
