Case Studies

PFAC Meeting

background

Over 1,000 active, licensed professional fiduciaries practice in California. PFAC is proud to serve this profession by providing some of the most inclusive and current education in the industry, partnering with skilled presenters and speakers to broaden member knowledge and further the profession.

challenge

PFAC asked Aeronet to great a website that would appeal to these professionals and encourage them to participate in the upcoming annual educational conference. The goal for the website was to excite members about the amazing venue, and inform them about the many educational opportunities to be found at the conference. This year of course, workshops will be held both virtually and in-person. Due to issues with the previous developer, Aeronet needed to design and implement this website in just a few weeks.

our solution

To draw users into the amazing location, we used a fabulous aerial video to wow potential attendees. To make the site more interesting and engaging, we implemented a number of animated devices which serve to make the information on the website pop while not overwhelming users page with after page of text.

results

Interest and excitement about this conference has been growing rapidly. PFAC is expecting a record turnout between virtual and in-person attendees. This is allowing them to include an all-star lineup of presenters and programs. Traffic to this website is significantly higher than in prior years.