Case Studies

California Hotel & Lodging Association

background

Recognized as one of the most influential state lodging associations throughout the country, the California Hotel & Lodging Association's mission is to protect the rights and interests of owners and operators and be their indispensable business resource. Established over 125 years ago to represent a burgeoning industry, CHLA has built upon the goals and objectives first established in 1893, CHLA continues to serve the unique interests of each segment of California's diverse lodging industry.

challenge

CHLA leadership approached Aeronet to implement a completely new website utilizing the design from their long-time design consultant. The site needed to offer a much more user-friendly, mobile-optimized, and visually-focused experience for a wide variety of CHLA users. The site also needed to connect with Salesforce via a single sign-on mechanism that Aeronet was required to develop from scratch.

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our solution

We worked closely with CHLA during the discovery period to select the best possible CMS for this new website. In the end, we all agreed that Drupal 8 was the best solution since it offered a very flexible programming architecture and a variety of key tools that enabled us to meet all of CHLA’s requirements.

Testimonial

Jenn Iliff, CMP

California Hotel & Lodging Association – Marketing Technology Manager

“We really enjoy working with Aero. They did a wonderful job of building out an award-winning, custom website using the visual design from our design consultant. Their expertise in Salesforce has been a huge benefit to our organization. Having the ability for our members to simultaneously log into our website’s member’s area and our Salesforce Community area using a custom Single SignOn (SSO) was a must for this new site and Aero made sure it happened.

Since the launch of our new website, we have seen an 85% increase in new website users, a 25% decrease in our bounce rate and the number of mobile users to our website has doubled. We can also see that key pages, including our events calendar and our member’s area, are receiving significantly more visitors, showing that members are finding it easier to login and use the resources we have available to them.”

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